International Marketing strategy

International Marketing strategy International marketing is about identifying a potential international audience that your brand is interested in reaching, understanding the value of international marketing and constantly investing in international marketing and advertising. With a little marketing management, and attention to your niche audience, international marketing won't feel much different from the work your business does locally. International marketing can help make your business stand out on a global stage, while uncovering opportunities to reach customers who aren't yet interested in your brand. In this overview, you'll learn tools and tips for beginners, including information about international marketing research, product marketing, international market segments, and why international marketing is more important than ever in today's business world.