مخطط الموضوع

  • عام

    طي الكل توسيع الكل

  • INFORMATION

    Master's title: Strategic Management

    Unit name: Basic education unit

    Course name: Growth and internationalization strategy

    Balance: 06

    Parameter: 03

    Education style: Attendance

    Education objectives:

    This standard aims to enable the student to know the most important effective strategies for penetrating global markets, occupying market leadership for business organizations, and internationalizing the brand for various products.

    Prior knowledge required:

    Knowledge of both corporate strategies and international business management

    Article content:

    - The nature of strategic management.

    - Growth models (internal and external)

    - A general introduction to international business administration.

    - Conceptual and theoretical framework for the internationalization process of companies.

    - Dimensions of the international business environment.

    - Globalization strategy.

    - Management in international business companies.

    - Monitoring and evaluation in international business companies.

    - International marketing strategy.

    - Export strategy.

    - Foreign investment strategies.

    - Cooperation strategies and new formats for organizations at the international level.

    Evaluation method: Continuous evaluation + final exam. The course average is measured by the weighting of lessons (60%) and directed work (40%)



  • Strategic Managment

  • International Business Adminstration

  • Conceptual and theoretical framework of the corporate internationalization process.

  • Growth Strategy

  • Export strategy

  • International Marketing strategy

  • BIBLIOGHRAPHY

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